The Full Story


Sōma Luxury is a cherished Fashion Boutique, located in the heart of Kolonaki Sq., Athens, Greece, that is proud to have a family of loyal customers who return time and time again for more of their favorites.

Our luxury brand was conceptualized on August 13, 2021, at a deserted beach in Mykonos, and founded based on the notion of "being unconventional beyond beliefs". The brand's corporate identity is highlighted by the principle of offering high value to a selective consumer segment focused on quality. Accordingly, we sell items that our consumers have never seen before, while our customers are people who love fashion and buy fashion from all over the world.

We add new styles on a regular basis, so no matter how often you visit, you’ll always find something new. Visit us in person to experience our premium customer service, runway-inspired products and enjoy the Sōma Luxury difference for yourself. 


Our sales team truly makes this a business unlike any other. No matter what you need, our dedicated group of talented fashion enthusiasts are here to make sure every aspect of your shopping experience is a pleasure. 


Sōma is a word of Ancient Greek origin (ΣΩΜΑ) meaning “body” and Luxury refers to the state of great comfort and elegance. The pairing of the two has resulted in the creation of our luxury brand, as a tribute to the grace of the human body.


We aspire to create a new way of dressing and expression, by combining geometries, shades and textures that harmonize into something unique and different from everything else.

«Fashion is our oxygen»

CEO, Sōma Luxury